They share all these posts without any visible intention to promote Mint app. If you open the blog section, Mintlife on the official site you will find really helpful advices about handling your money and tips on how to save more. You know the idea behind content marketing, don’t you? Create a community through useful content so users would be impressed enough to try your product. That’s impressive, right? Not to mention that Mint already had almost 1.7 million users by that time. Two years later, in November 2009 Mint was acquired by Intuit for $170 million. He went with the philosophy that instead of creating a product and then asking for feedback it is better to validate your idea first and if the results are positive then you should build it according to the opinions received. But before starting to write the code for it, he asked everybody if they would use this type of service. The idea came from his personal experience when he needed to handle the budget for one of his startups.

Brilliant IdeaĮverything began in 2007 when Aaron Patzer created a free, personal money management software which was the winner of $50.000, the prize of TechCrunch40.

Intuit mint points